Second Consulting · A free assessment

Does your business have what it takes to go the distance?

For fifteen years we've built products and roles inside other people's businesses, and then walked away from every one of them. Some kept running. Some didn't.

The ones that failed weren't bad ideas. Most were good — good enough to consume years of time, money, and the founder's health before they were eventually scrapped for parts.

This is the sad truth about most innovation: ideas get built to work. They don't get built to keep working without the person who started them. A good idea is only half the equation.

We believe in the power of ideas. We also know an idea only lasts if it's built to be carried by the person who comes behind you. That's a different problem. The Distance Test measures it — no matter your industry or the size of your organization.