Value Mapping Workshop · Half a day · $800
How well do you know the problem you are solving?
Most continuity work fails because it starts with process. This starts with meaning.
Value Mapping Workshop · Half a day · $800
Most continuity work fails because it starts with process. This starts with meaning.
Why it comes first
Content without context is noise. Assets, campaigns and programs that sound right and don't land, because the problem they answer was never clearly named.
In one facilitated session we map your client's landscape of needs and problems, then define the response your effort is actually built on. Without that anchor, you run the risk of building something for the sake of building it.
What you leave with
Not notes. Working documents your team can use on Monday.
One sentence that governs everything downstream. If a decision doesn't serve it, it doesn't get made.
Who you serve, named and specific, in one sentence. Not a segment. A person.
The five problems you exist to solve, weighted by what they cost your client and how well you're equipped to answer them.
Your offerings against those problems. This is the uncomfortable one: it shows which program is load-bearing and which has a constituency but no weight.
The seven-part narrative that puts your client at the center of a transformative story.
How the room runs
Three rules, and they're the reason the continuity starts in the room rather than after it:
Your team doesn't receive the answer. They build it, which is the only version they'll defend six months later.
Before we start
Someone with the authority to set direction and make calls. When that person isn't present, the session produces suggestions instead of decisions.
The larger the better. This is where the landscape and the connections between things take shape in real time.
One idea per note. The colour-coding does real work once we start grouping problems by weight.
Your stakeholders, your staff, the product owner, and where it helps, your best clients.
Half a day, properly cleared. This is not a meeting you can half-attend.
Running remote? Same exercises in a shared digital workspace. No physical supplies, just each participant on their own device and one large screen wherever people are gathered together.
Half a day · $800
This is where most engagements start. It stands on its own. You can take the five documents and run with them, and plenty of people do.
Not ready? Take the Distance Test first, or book a free Ownership Audit.